Pitch deck and investor outreach: angels, VCs, demo days, summits and TV pitch shows

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Pitch deck and investor outreach: angels, VCs, demo days, summits and TV pitch shows

What this means, checked by a CA

We turn your numbers and story into an investor deck, build a list of the right angels, funds, accelerators, demo days and shows for your stage and sector, and plan who to approach and when. We keep the outreach inside the private placement rules so a fundraise never turns into an illegal public offer.

Quote

Per round, fixed after a quick look

  • Delivered in Deck and investor list in 7 to 10 working days after the readiness pack; outreach runs over the round (often months)
  • Due: After the readiness pack (STU-RDY-01); before term sheets

How we do it: IDFD

Every case runs through the same four steps: Information, Discussion, Forms, Deliverables. You see each one ticked as it happens.

InformationWhat we need from you · 7 items
  1. Readiness pack outputs

    Numbers behind every slide

  2. Team profiles and equity split

    Team slide and investor checks

  3. Traction evidence and customer proof

    Lead with evidence

  4. Use of funds with milestones

    Most scrutinised slide

  5. Fundraising history and cap table

    Equity structure slide

  6. Group companies and promoter linksOptional

    Angel fund ₹300 crore group test

  7. Nationality of each prospective investor

    Land-border approval check

DiscussionWhat we discuss · 6 items
  1. How much, at what stage, and what will it achieve?

    Decides investor type and deck framing

  2. Grant, debt or equity: what dilution can you accept?

    Government, venture debt or equity routes

  3. Any investor from China, Pakistan, Bangladesh or other land-border countries?

    Needs government approval first

  4. Will any of this be public: social posts, TV show, demo day?

    Must not become a public share offer

  5. Sector focus and geography of target investors?

    Targets the list

  6. Warm introductions available?

    Order of outreach

FormsForms we file · 7 items
  1. Pitch deck, 12 to 15 slides: cover, team, problem, product, business model, market size (bottom-up), traction, competition, financials (3 years), funding need and use of funds, cap table and history, exit options

    Where: Deck file. Due: Week 1 to 2

  2. Short teaser (one page) and a longer data-backed appendix for follow-ups

    Where: Deck file. Due: Week 2

  3. Investor map by stage and sector: angels and angel networks, SEBI angel funds, seed and Series A VCs, AIFs backed by the SIDBI Fund of Funds, incubators and accelerators, venture debt funds

    Where: Spreadsheet CRM. Due: Week 2

  4. Programme and event applications: accelerator cohorts and demo days, startup summits and government challenges, National Startup Awards, TV pitch shows (for example Shark Tank India casting when open)

    Where: Organisers' own application pages; Startup India for government events. Due: As per each call

  5. Pitch practice: 10 to 15 minute pitch plus 10 to 20 minutes Q and A on unit economics, fund use and sustainability

    Where: Internal rehearsal. Due: Before first meeting

  6. Private placement guardrails: no public solicitation of share subscriptions; keep a list of identified investors; formal offer letters only after resolutions (STU-POS-01)

    Where: Internal compliance note. Due: Before outreach

  7. Track outreach, follow-ups and diligence requests; move to term sheet review (STU-DOC-01)

    Where: Spreadsheet CRM and data room. Due: Ongoing

DeliverablesWhat you get · 4 items
  1. Investor deck, teaser and appendix

    When: Week 2

  2. Targeted investor and programme list with calendar

    When: Week 2

  3. Q and A prep sheet

    When: Week 2

  4. Private placement guardrail note

    When: Week 1

Questions people ask

  • How many slides should the deck have?

    About 12 to 15, ending with funding need, use of funds and cap table.

  • Can we get money directly from the government Fund of Funds?

    No. It invests through SEBI-registered AIFs, which then invest in startups.

  • Can we post 'we are raising, invest with us' on social media?

    Not as an offer of shares. Private placement offers go only to identified persons and cannot be advertised.

  • An investor from a neighbouring country wants in. Is that fine?

    Only with prior government approval attached to the offer.

  • What will a selection panel ask?

    Technology, customer validation, team, fund use, sustainability and unit economics.

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