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ITR

What an income tax e-campaign message means

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  1. Facts

    An e-campaign is a nudge, not a formal notice. The department has matched information in your AIS with your return, or noticed no return, and asks you to confirm or correct. It comes by email or SMS and shows on the Compliance Portal.

  2. Provisions and law

    • Sec 285BB, Income-tax Act 1961 (now Sec 510, Income-tax Act 2025)The department provides an Annual Information Statement showing information it holds about the taxpayer.
    • e-Filing portal, Compliance Portal (e-Campaign)Taxpayers view and answer e-campaigns and e-verifications through Pending Actions on the e-Filing portal.
  3. Analysis

    The department gets data from banks, registrars, brokers and others and compares it with what you filed. If it sees a big gap, it sends a campaign before taking formal action. Answering well at this stage is cheaper than answering a notice later. If the item is already in your return, a short response saying so is usually enough.

  4. Conclusion

    1. Log in to the e-Filing portal and open Pending Actions > Compliance Portal.
    2. Open the e-Campaign and see which transactions are listed.
    3. Check each one against your return and records.
    4. Submit a response for every item listed.

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